After days of research and discussion, you set up a campaign that works well. You can capture leads into your CRM. However, this is just step one. Now you will need to slowly nurture and push these leads to become paid customers.
Gone are the days when cold sales calls used to work. Customers have become intelligent, and competition in the market is fierce. If any lead is left unattended, chances are high that you might lose on that lead. According to Gleanster Research, around 50% of the leads that get captured are ‘not ready to buy’. Out of that 25% are trash leads while the remaining 25% can be converted into sales.
If you spam your leads with content that are unrelatable and uncalled for, your leads will surely put your product or services off the table permanently. Rather sending them the information they need and reducing the sales cycle is important. By sending proper content, you reduce your sales cycle by giving your leads an idea about your solutions. So before your sales team calls them, they know about your solution.
B2B Sales Lead Generation with Latest Online Tools
To avoid waste of time and pace up your sales process, automating sales prospects is mandatory. You cannot sit and manually segregate your leads, then write to them and then again call them. Rather you need a tool that will do all the hard work for you. Starting with capturing leads to filtering them, from segregating to drip emails- everything needs to be automated. And to the relief of your sales team, LeadFuze is one such tool that works wonders for the sales team.
LeadFuze is described as “all-in-one B2B sales automation software“. Sales people dread cold calling the most, and LeadFuze discards exactly that- no more cold callings are needed as LeadFuze automatically pulls in data from LinkedIn and Twitter, verifies the data by pinging the servers, and serve it on a platter for the sales people to send out personalised and well-crafted emails.
However, you cannot avoid your thoughts on comparing it with tools like Rapportive, AnyMailFinder or FullContact. They are most used sales tools at individual level, but scaling of prospecting and lead automation is not possible.
Founder and CEO of LeadFuze, Justing McGill mentioned to VentureBeat that LeadFuze is very much different from these as he feels LeadFuze essentially combines all these three in one click.
B2B Sales Prospecting with LeadFuze
LeadFuze search feature to make finding your prospects is incredibly easy, and if you are trying it, LeadFuze will reward you for that! Now isn’t that cool? This feature enables you to find the most prospects within your target market as possible with each search you perform.
For instance, if you are targeting prospects in Marketing, you simply select “Marketing Manager” under the Role/Function drop down, and the system will automatically put this string together for you: (“Marketing Manager” OR “Director of Marketing” OR “CMO” OR “Chief Marketing Officer” OR “Vice President of Marketing” OR “VP of Marketing” OR “VP Marketing”)
This makes finding all of your potential prospects much easier!
Put your B2B Lead Generation on Autopilot
LeadFuze promotes ‘social sales’ by finding prospects from social networking platforms like LinkedIn and Twitter.
1. Your Ideal Prospects in One-click
Once upon a time gathering email IDs used to be tedious, but fret not. LeadFuze helps you search prospects on networking platform LinkedIn, and then uncover information like
- Email ID
- Phone number
- Company associated with
- Domain working in
- Other social media profiles
Several third party data providers come into play along with LeadFuze’s own system to uncover this information. So, it’s one tool for all the information.
2. Automated Outreach
With LeadFuze, you can create drip email campaigns for collected lead emails. You can automate your emails, and if your prospects do not reply within designated time span, LeadFuze can automatically send the follow-up email that you have crafted. Hence, in this feature you get:
- Automated series of emails with an ability to track email open and clicks and schedule followup emails based on different combination of time and lead actions.
- Split test emails: You can create more than one version of the same email and run one of them for a specific time while the others remain inactive. If the active one does not fare well, you pause it and start the second variant.
- CAN-SPAM compliant: Since LeadFuze is a US-based company, they need to follow the CAN-SPAM rule. You can read about the laws and how LeadFuze enforces it. For instance, if you are in Canada, you cannot send out cold emails as its against law.
3. Real-time reports
LeadFuze enables you to check on each email you send out, and analyse whether they are effective or not. You can
- Track open rates, click-through, and responses to each email
- Optimise performance by conducting split-test emails
- Get access to free report for the sales manager without requiring a license
4. LeadFuze Integrations
Every automation tool provides integration with various other tools that makes automation more effective. LeadFuze does not restrict only to prospect search. With integrations, LeadFuze helps sales people to expand their horizon and get multiple tasks done at one go. LeadFuze allows integration with
Using LeadFuze Chrome Extensions
You can add LeadFuze Chrome Extension from the Google Playstore. It is compatible with every device and helps you in organising your prospects properly. When you add the Chrome extension and click on it, you are redirected to app.leadfuze.com where you can start prospecting immediately.
The Dashboard gives you an overview of how many prospects have been added and how many emails have been sent. You can add your prospects to the ‘default’ list that is available or create a new list to keep your prospects organized. All you need to do is just click on the extension, input your requirements and bang! You have your prospect list ready.
The Chrome extension will show you notifications, like how many prospects have been added, or how many are left unattended, or any new email. Starting with reports to scheduling, billing to set up your profile, the Chrome extension takes out the hassle of signing in every-time. Like I mentioned, its just one click and you are in! Install Chrome Extension Now
LeadFuze Pricing Details
LeadFuze offers a free trial version where you can sign up and start with 20 prospects or rather 20 verified emails. You will need to add the LeadFuze as a Chrome extension that will make the prospect search much easier and also you can organize your prospects according to sequences.
All paid plans include features like
- CRM Integration
- Unlimited CSV exporting
- Email Automation
LeadFuze offers three different paid plans, starting at $125 per user per month. This is the Starter Plan. It includes
- 350 verified emails in a month
- $0.20 on every prospect beyond 350
- Sending up to 200 emails per day
Then there is the Professional Plan at $250 per user per month. It includes
- 1,000 verified emails every month
- Additional cost is $0.10/prospect
- Send out up to 350 emails/day
- Email copy consulting
For a larger volume of users, you can opt for the Rainmaker plan starting at $375 per user per month.
- 3,000 verified emails
- Additional prospect cost: $0.05/prospect
- Upto 500 emails/daily
You can upgrade your plans at any point of time.
You can also get4000 verified prospects emails for freewhich is of worth $742.50 in value fromthis f6s deal. To avail this offer first you need to purchase a LeadFuze plan then apply the coupon code which you receive from f6s deal.
Offer Update:Get extra 20% prospects across the board on any plan of LeadFuze. Use the coupon codeFUZED20to grab these extras. Start LeadFuze Free Trial
LeadFuze: Competitive Analysis
LeadFuze makes sales prospecting easy and pretty much automated. However, there are many other names in the market that have helped in sales to a great extent. Here I will compare LeadFuze with three sales automation tools: Voilanorbert.com, Prospect.io and KiteDesk.com
Voilanorbert let you search a prospect only if you have certain information like first name, last name and company domain name [ company the prospect is associated with ]. On filling this information, Voilanorbert will search the email address of the prospect for you. In case you are searching for an influencer who is probably a consultant and is associated with more than one company, you might just want to use gmail.com in the domain name section.
However, if you leave the domain name field blank, Voilanorbert cannot do anything for you!
LeadFuze, on the other hand, does not ask for any prior information apart from the skill set and location you are searching for.
KiteDesk pulls in the information of sales prospects from social media platforms that you are already using. It bills on an annual basis, starting at $75 seat/month under FIND plan and $100 seat/month under REACH plan.
Similarly, Prospect.io search prospects from a target website only. In its introductory video, the founder starts with “if you want to sell to XYZ company…” following up with a demo of how exactly you can enter the company name and then use the tool to find out all those associated with that company domain and their email IDs. You have to then manually save the prospects that you want to target, or you can send an email from your saved templates then and there. Paid plans for Prospect.io starts at $39/month.
LeadFuze does not work this way. It does not require you to take any extra efforts apart from entering the location and skill sets that you want to target. It automatically saves your prospect list in your choice of CRM that you have integrated. You can then carry out email campaigns as needed.
So, start automating your B2B sales lead generation immediately and turn your warm leads into hot ones in a click with LeadFuze.
Start your trial period, get 20 prospects for free and get a hang of how LeadFuze works, although it’s extremely easy to use.
Offer Update:Get extra 20% prospects across the board on any plan of LeadFuze. Use the coupon codeFUZED20to grab these extras.
LeadFuse Integration with Marketing Automation Tool: Aritic PinPoint
LeadFuze can be integrated with Aritic PinPoint- a full stack marketing automation application. With Aritic PinPoint, you can nurture your leads better with the multi-channel marketing approach. There are much more possibilities to explore while pushing your leads through the marketing funnel. With the LeadFuze integration, it means that once you have found your leads, you can directly export them to Aritic PinPoint database. Thereafter, you can profile your leads, segment them and conduct targeted marketing. You can create automated email workflows, launch email campaigns, use landing pages, send or receive SMS from any number across the globe via your SMS campaigns, send highly targeted push notifications and mobile notifications. Seamless integration with social media platforms ensures that you never miss out on any lead, irrespective of where they are spending time. Other features that contribute in pushing your leads through the marketing funnel are:
- A/B testing of all elements like templates, landing pages, CTA buttons, content, content placement, etc.
- Dynamic content
- Gated video in landing pages and/or email content
- Smart web form embedding
- Website tracking and lead tracking
- Lead scores
- Wide range of bi-directional integrations including various CRMs, CMSs, social media platforms, mobile and websites
- Device responsive templates; and more.
In short, LeadFuze and Aritic PinPoint together is the perfect combination a marketer can ask for. Try Aritic PinPoint today to experience the best of marketing automation.